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Marketing Automation

Also known as customer dialog, marketing automation is really all about data and being able to execute swiftly, dynamically and automatically across the many channels from within the data storm. At Nordic Morning, we have not only built our own marketing automation platform from scratch – we have partnered with the best-in-class marketing automation platform companies to help our customers focus on results instead getting bogged down in the technology.

Automation Improves both Efficiency and Quality of Your Marketing

Marketing automation technology streamlines and automates marketing tasks, helping organizations to increase operational efficiency. It enables marketers to adopt an integrated approach to generating, nurturing and converting leads into customers by automating various marketing techniques and processes to optimize the marketing-sales pipeline. And most importantly, it breaks down the silos in an organization, enabling sales and marketing departments to speak the same language.

Building Marketing Automation

  • Strategic planning
  • Demand generation / lead acquisition
  • Lead nurturing
  • Lead scoring
  • Sales database integration
  • Dynamic customer segmentation
  • Triggered communications
  • Campaign testing
  • Analytics
  • Website testing & process optimization

An Experienced Partner You Can Trust

Our experts have been working in the field since 2004, and have experienced the marketing technology landscape grow from a few isolated, larger platform companies to the vast cornucopia of technologies available today. We provide services to help you find the right platform, or just get started using it properly if you've already got one.

We work with multiple technologies fit for different needs, such as:

  • Emarsys (Certified Partner)
  • Apsis (Certified Partner)
  • Salesforce Marketing Cloud
  • Custobar
  • Mailchimp

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Marketing Automation is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Marketing Technology

Building the right technological infrastructure for your business needs is one the key areas of building a successful digital growth engine. The solutions from our four key offering areas provide the answers to collect data that enables data driven decision making and automated marketing & customer service related activities.

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