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App Advertising

App Advertising

App advertising can mean two things. It is either advertising that takes place in different applications or it is marketing carried out to get people to install apps.

App advertising used for advertising that takes place in different applications is advertisement-specific for smartphone and tablet devices. The ads are showing inside apps, and this is a fast growing type of advertising.

App advertising is also marketing executed to get people to install apps. If someone builds an app and no one knows about it, does it exist? We at Nordic Morning are experts in how to get your mobile app discovered and installed. We make it easy to promote your app through Search, Play, YouTube, and the Google Display Network. We combine rich data about user actions, intent, and context with smart machine learning to show your ads to the right people at the right time – when it can make a difference. We rotate your ads and adjust your bids automatically to get the most app downloads for your optimization objective. This means, for example, that if one text asset is performing better than another, the system will show the better-performing text asset more often. We usually work towards one of the optimization options to help with your key marketing objectives:
· Get new users for your app
· Get new users who most likely complete the in-app actions that you select.

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App Advertising is part of the Digital Growth Engine

Organisational CapabilitiesDigital ServicesContentMediaData & Customer InsightsMarketing TechnologyVision Strategy ChangeBuild & Run

Marketing Technology

Building the right technological infrastructure for your business needs is one the key areas of building a successful digital growth engine. The solutions from our four key offering areas provide the answers to collect data that enables data driven decision making and automated marketing & customer service related activities.

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